I am a rebellious soul incarnated as an American born, Turkish raised marketer and designer.
Halfway through my academic career I was faced with a moral dilemma that changed my entire career trajectory. I became increasingly aware of the selfish, manipulative aspects of the marketing industry that are not openly acknowledged but known by many. After contemplating my options, I decided that if I can’t fight them I should join them – but only in a way that contributes to the good of the Earth and all creatures that inhabit it.
I believe that there are a lot of changes that need to be made in the world, and fast — and that the path to making a difference lies not only within the ability to reach a large audience, but to reach that audience in an effective way.
I understand that I will always be a work in progress, and due to that I am in constant pursuit of expanding my knowledge and capabilities in both professional and personal realms.
My ultimate goal is to make a positive difference through my creative pursuits by creating pieces that are both memorable and thought provoking.